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Habit+ · est. 2026Habit tracker  ·  AI coach  ·  Spring 2026Free · Pro $4 / month
Habit+ · v2.4 · May 2026habit tracker · AI coach
The product

Build the habit.
Skip the guilt.

This is a habit tracker built around one honest fact: 80% of people quit by day 7. It reached 47,000 active users in its first 90 days — not by adding reminders, but by adding a coach. It is an app, an AI coach, and a small circle of friends. None of that matters until day three.

Habit+ is about grace — the part of habit-building most apps forget. The AI coach texts you on the day you slip, asks why, and adjusts the plan. Marina sat for a year. Alex deleted the apps. Lena ran to the start line. None of them did it by punishing themselves.

Read the story below. Or skip to the user stories for three real ones.

★ 4.8 ProductHunt · launch of the day
No ads · ever · private by default
Built remote-first · since 2026
Press“A genuinely warm software product.”The Verge · 9.4“The app I actually opened.”TechCrunch★ 4.8 · launch of the dayProduct Hunt63% W4 retentionafter 90 days
A note from the foundersest. 2026

On warmth, and the small acts that build a life.

Every habit app I have used in the last decade made me feel a little worse about myself by Tuesday. Streaks broken in red. Notifications scolding me at 9pm. A leaderboard, of all things. I started Habit+ because none of that worked on me, and I suspected it wasn’t working on anyone.

What does work — and what 47,000 users in 90 days have taught us — is the opposite. Grace, built in. A pause day that doesn’t cost your streak. An AI coach that asks why you missed before it asks you to make up for it. A quiet page that says “you’re here” rather than “you’re behind.”

We are two founders. We built the thing we needed: a tracker that holds W4 retention at 63% and adds, on average, 18 days to a streak — not by nagging, but by understanding the day you slipped.

— the two founders of Habit+
remote-first, 2026

The AI coachSection II · a

It texts you the day you slip.

Noa is the coach. Not a notification — a short, human message in your local time, on the evening a habit goes blank. It asks why before it asks for anything else, holds your streak on a grace day, and shrinks tomorrow until it’s easy to start again.

  • +Asks, never scolds. No red broken chains, no leaderboards.
  • +Holds the streak. A grace day costs you nothing.
  • +Adjusts the plan. Moves the cue, shrinks the task, then checks in.
What’s insideSix sections

Six sections. One honest product.

01
A note from the founders
Why we built it shorter, and warmer.
p. 01
02
Build the habit. Skip the guilt.
The product idea and the practice itself.
p. 02
03
Real user stories
Three users of compounded days.
p. 03
04
The 12-week arc
The structure that built the streaks.
p. 04
05
The habit library
A catalogue of habits people are building.
p. 05
06
Today, in the app
A page from one user's actual log.
p. 06
Real user storiesThree users

Three users. Three years of unbroken days, between them.

We do not interview them about productivity. We sit with them, in their own kitchens, and ask what changed.

The 12-week arcSection IV

The structure that adds +18 days to a streak.

Drawn from research and from watching what actually held across 47,000 users. A week at a time.

I
Define your why
Cold start. The 'why' must be a sentence.
II
First three days
Not the habit — the willingness.
III
Cue is locked
The same time, the same room.
IV
Week-one reflection
What did you learn about resistance?
V
The first slip
Coach reframes. No streak penalty.
VI
Compounding begins
Friction drops; identity edges in.
VII
Halfway check-in
Most people quit here. You won't.
VIII
Identity shift
You stop 'trying'; you start 'being'.
IX
Grace day
Take it. Use it. Return tomorrow.
X
Social accountability
Pair up. Private circles only.
XI
Maintenance plan
The post-streak protocol.
XII
Lifelong loop
The habit now runs without you.
The habit librarySection V

A catalogue of habits users are actually building.

Daily readingsee 312-day record156 builders
Morning workoutsee 198-day record84 builders
Hydrationsee 401-day record213 builders
Journalingsee 256-day record64 builders
Meditationsee 365-day record365 builders
No phone before bedsee 119-day record41 builders
Today, in the app

A page from Marina’s actual log.

Shared by Marina from her app, day 365 — the morning her streak became something else. Four habits, three crossed off, one held for tomorrow.

The fourth — journaling — went undone, on purpose. “Some mornings are for sitting,” she wrote in the margin. “Not for writing.”

day 365 · 7:14 am
3 of 4 habits done.
✓Sit · 22 min
✓Walk · 4 km
✓Read · 18 pp
Write · journal
Streak · 365 · longest
365
“Some mornings are for sitting. Not for writing.”
— margin note, this morning
Start free

Start your first streak. The app is free.

Track unlimited habits free, forever. Pro adds the AI coach and the 12-week arc. We’ve never run an ad. We don’t plan to.

Web app · PWA · offline mode · since 2026
© Habit+ · 2026A habit tracker with an AI coach. Private by default.— start today —
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